MSPA has estimated the value of the mystery shopping market in 2006 on one billion dollar while annual growth was estimated on 8% in USA and EU and 15% in Central and East Europe.
In upcoming years following trends and challenges at mystery shopping industry are expected:
- saving the quality and the integrity of mystery shoppers,
- faster reporting to clients without decrease in quality,
- education of mystery shoppers, regular and potential users and providers of the mystery shopping service about the truths and trends in mystery shopping industry,
- increase of mystery shopping providers and the number of services they offer.
Ovaj post je dostupan i na: Croatian