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Size of the market and trends

MSPA has estimated the value of the mystery shopping market in 2006 on one billion dollar while annual growth was estimated on 8% in USA and EU and 15% in Central and East Europe.

In upcoming years following trends and challenges at mystery shopping industry are expected:

  • saving the quality and the integrity of mystery shoppers, 
  • faster reporting to clients without decrease in quality, 
  • education of mystery shoppers, regular and potential users and providers of the mystery shopping service about the truths and trends in mystery shopping industry,
  • increase of mystery shopping providers and the number of services they offer.

Ovaj post je dostupan i na: Croatian

Izrada: Cingel d.o.o.