Truths and mistakes about mystery shopping

  • mystery shopping is not spying on the employees, it is business tool whose goal is to improve level of customer service provided to a clients, not to “catch” the employees working wrong or fire them
  • mystery shopping is not grading on someone’s work but objective measurement of the whole shopping experience
  • mystery shopping and marketing research are not the same thing, but they are complementary
  • the goal of mystery shopping is to measure and improve level of customer service
  • mystery shoppers are not demanding and “tough” client but average shoppers that suit to the profile of usual customer
  • the job of mystery shopper is not to search for mistakes that employee has made but to inform objectively what happened at the spot of sales during his visit

Ovaj post je dostupan i na: Croatian

Izrada: Cingel d.o.o.